5 Strategies for Managing Tech Debt While Driving Strategic Initiatives Forward

At one point, we inherited a client environment where half their internal apps were built on deprecated libraries—fast, cheap, and barely holding together. Leadership wanted to launch a new customer portal, but we knew if we didn't address the tech debt first, we'd be building on sand. So, we embedded technical debt into the planning process. Every new initiative had to include a "stability layer" in the scope—updates, dependency reviews, or test coverage improvements that supported long-term health without stopping progress.

What worked best for us was using a color-coded risk map to visualize technical debt by system, not just by ticket. Red meant "blocks new work," yellow meant "hurts speed," and green meant "safe for now." This helped leadership understand that not all debt was equal—and gave us air cover to fix the riskiest foundations first. It's not just about paying off debt—it's about tying each fix to a strategic gain, so you're not just cleaning up, you're clearing a path.

Tech debt isn't a mess to hide; it's a portfolio to manage. Some debt earns interest, some bleeds you dry. We measure it by business impact, not developer frustration. Then we started automating our ideation and pipelines with AI... suddenly, we could predict debt and pay it down in real time. Documentation was always the worst offender, so we made it part of the codebase. Everything lives in Markdown beside the source. No lag, no guesswork, no "status update theater." When delivery, documentation, and reporting move in one continuous loop, tech debt turns into forward momentum.

Managing technology debt effectively has been one of the defining aspects of my work leading strategic programs across Amazon and Coinbase. In high-velocity technology organizations, technical debt is inevitable—but unmanaged debt compounds silently until it constrains innovation, erodes developer velocity, and impairs customer trust. The goal is not to eliminate it entirely, but to make it visible, measurable, and intentionally prioritized alongside feature delivery.

My approach has always begun upstream—embedding mechanisms in product and architecture reviews to prevent avoidable debt from being created in the first place. During early design phases, we applied "intentional design debt" principles to differentiate between tactical shortcuts that unlock short-term velocity and structural debt that risks future scalability. We institutionalized these through design reviews and "two-way-door" technical decision mechanisms that ensured reversibility when taking calculated shortcuts. This mindset allowed engineers to move fast without drifting from architectural coherence.

On the operational side, we built a cross-functional "debt registry" that captured known inefficiencies. Each entry was categorized by impact on reliability, cost, or CX and mapped to a business metric. This made debt quantifiable and negotiable—so it could compete fairly for resourcing against new features in planning cycles. We even tied debt remediation efforts all the way up to CXO-level metrics to make trade-offs transparent.

Equally important was the feedback loop from customers and stakeholders. Many forms of latent technical debt manifest first through customer friction or delayed insights. By triangulating customer pain points with engineering telemetry, we learned to prioritize remediation work that unlocked long-term customer and operational value, not just engineering hygiene.

At Inloher Corp, we've learned that managing technical debt is not about fixing everything at once but knowing which issues truly hold you back. Our platforms process thousands of vehicle listings and bids every day, so we focus on stability and speed first. When we plan new initiatives, we prioritize the areas of debt that directly affect user experience or team efficiency. I've also found that involving our engineers in those decisions builds ownership and leads to smarter solutions. We track debt as part of our normal sprint cycles rather than treating it as a separate cleanup project, which keeps progress steady while still allowing room for innovation. This balance has helped us roll out AI driven features and improved CRM automations without slowing down the business.

At Faster, we treat technical debt not as a liability to eliminate at all costs, but as a portfolio to manage intentionally.

Our strategy was to create a 'Tech Debt Ledger' that quantifies each debt item in terms of its impact on customer experience, scalability, and developer velocity. This allowed us to rank debts alongside strategic initiatives using the same ROI framework.

For example, refactoring a core creative-task API was prioritized not because it was old code, but because it directly unlocked automation features for our AI assistant and improved our SLA by 30%.

We also institutionalized a 'Debt Sprint' every quarter, focused purely on high-impact cleanup, so teams could address legacy friction without derailing roadmap momentum. The key was to make technical debt visible, measurable, and narratively tied to business growth rather than just engineering hygiene.